Keds - A fashion remake of Sneaker Originals
In 1916, Keds created a shoe with a soft rubber sole.
This original sneaker, called “the Champion,” has remained a
style icon for almost 100 years. From movie stars, artists and
tennis pros to first ladies and beatniks, just about everyone
had a pair of Keds.
Nowadays, Keds offers many choices of shoes both new and
authentic whilst holding on to the trendy, narrow silhouette
that makes the Keds sneaker distinctive.
The new Spring 2012 collection is inspired by two on-trend
themes: Lawn Party and Pool Side.
The Lawn Party theme mixes Keds heritage and 2012 style.
Classic and smart silhouettes with a tailored flair, made from
materials such as linen and Hopsack and designed with plaids
and stripes. The Pool Side theme exhibits new styles with bright,
simple colour palettes or jutes and tropical prints.
This sneaker was originally designed in the 70’s and 80’s as a
“sneakerised” boating shoe with moc-toe detailing and collar lace.
The Keds design team have taken only the best details from this
archive silhouette to create the “Skipper”.
This casual style is a sister to the champion and perfect for
spring and summer.
The woven and tie up styles are so cute, great for a holiday, shopping or simply running your day to day activities, and still looking stylish.
The Skipper style is the pair I have in Metallic silver and they are super cute, comfy and are perfect for day wear. Here is one of my previous posts wearing them.
Menswear - The Return Of A Legend
In the early 1930’s Keds introduced the Booster, one
of the first non-leather casual shoes to hit the market.
Originally called the “Yeoman”, this hopsack canvas
shoe with a vulcanized crepe upper provided a unique
blend of lightweight comfort and versatility.
Today, Keds is proud to pay homage to one of its originals.
With the quality, craftsmanship and classic styling Keds
is known for, the Booster returns after two decades as
a timeless wardrobe essential.
Visit the site and shop the new collections for men and women here;
You can buy them at the following retailers and many more: